Some interesting facts about Content Marketing

Written By Sophisticated Cloud

Different channels serve B2B and B2C marketers differently, and opinions of the effectiveness of specific content marketing tactics vary widely between B2B and B2C.

  • Lead generation (85%) and sales (84%) will be the most important goals for B2B content marketers over the next 12 months.

  • B2B social is dominated by LinkedIn (33%) and Facebook (31%), with Twitter a distant third (16%). B2C social is utterly dominated by Facebook (68%).

  • LinkedIn Sponsored Updates can generate up to 400% more leads.

  • Tech B2B buyers prefer whitepapers (98%), case studies (66%) and technology guides (37%).

  • 85% of B2B content creators say their priorities are thought leadership and brand building.

  • B2C is about feeling safe, secure and informed; B2B is about respecting insights or knowledge.

  • B2B businesses are far more likely to favour blogging (78%) than B2C businesses (6%).

  • 76% of B2B marketers will produce more content than in recent years; 19% of B2B marketers will produce the same amount of content; only 2% of B2B marketers will produce less content.

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