Digital Marketing Executive

£25-35k Depending on Experience + Excellent Benefits

Hampshire

Job Description

This is a brand new role based within the new SaaS arm of a well established, successful business. It is ideally suited to a dynamic and experienced Digital Marketing Executive who can drive digital marketing initiatives for the new software. The ideal candidate will have a passion for digital marketing and the skills to develop and implement effective strategies to promote and sell to a target audience.

Responsibilities

  • Developing and executing digital marketing campaigns to promote new software across various digital channels, including email, social media, PPC advertising, and other online platforms

  • Delivering engaging and informative content for digital marketing campaigns, including blog posts, social media posts, email newsletters, and landing pages, highlighting benefits and features

  • Utilising analytics tools to track and analyse digital marketing campaigns’ performance

  • Managing and optimising PPC advertising campaigns on platforms such as Google Ads and social media advertising platforms to generate leads and conversions

  • Developing and maintaining email marketing campaigns to nurture leads and drive sales, including segmentation, A/B testing, and performance tracking

  • Staying informed about industry trends, best practices, and emerging technologies in digital marketing

  • Collaborating with internal teams to ensure alignment and consistency across all marketing channels and initiatives

  • Monitoring and reporting on competitor activities and industry trends to identify opportunities and threats and adjusting marketing strategies accordingly

Skills Required

  • Proven experience in digital marketing, with a focus on promoting and B2B software solutions

  • Strong copywriting skills to deliver content in line with the marketing strategy

  • Strong understanding of digital marketing channels and strategies, including email marketing, social media marketing, PPC advertising, and other online platforms

  • Experience with digital marketing tools and platforms, including email marketing platforms (e.g., Mailchimp, Constant Contact), social media management tools (e.g., Hootsuite, Buffer), Google Analytics, and Google Ads

  • Excellent analytical skills and the ability to interpret data to drive insights and make data-driven decisions to maximise sales

  • Creative thinker who can develop innovative and compelling digital marketing campaigns

  • Strong project management skills and the ability to manage multiple projects simultaneously while meeting deadlines

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

  • Self-motivated with a proactive and results-driven approach to work

    Job reference: VR/10361

Disclaimer

Please ensure that your contact details, including email address, are on your CV. If you have an enhanced, creative CV please (also) submit a database friendly, Microsoft Word version.

If you have not heard from us within five working days of application, please assume that you have not been successful. We will keep your details on file. Should a suitable position come up we will contact you.


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