Channel Marketing Manager
c£55 + £8k Bonus + Benefits
Hampshire
Job Description
My client, an established leader in their field with a friendly, supportive culture are now looking to welcome an experienced B2B Channel Marketing Manager into their team
With your strong B2B channel marketing background, you will play a pivotal role in driving growth and market expansion through the partner ecosystem, developing and executing effective marketing strategies to empower partners and drive sales
Your role will involve:
Developing and executing comprehensive partner marketing strategies
Identifying and prioritizing key partner segments, developing tailored marketing plans
Collaborating with sales teams to understand their needs
Driving lead generation and pipeline growth through targeted marketing campaigns
Developing and executing joint marketing campaigns with partners, including webinars, email campaigns, and social media initiatives
Tracking and measuring the effectiveness of marketing campaigns and optimizing accordingly
Creating and delivering effective marketing materials, such as sales presentations, product collateral, and case studies
Providing training and support to partners on marketing best practices and tools
Strengthening brand awareness and positioning within the partner community
Developing and implementing co-branding initiatives and joint marketing programs
Managing marketing budgets effectively, ensuring optimal allocation of funds, tracking and reporting on marketing expenses and ROI
You will be the ideal candidate due to your:
5+ years of experience in channel marketing or a similar role.
Ideally strong understanding of the technology industry and channel sales models
Proven track record of developing and executing successful marketing campaigns
Excellent communication and interpersonal skills
Strong analytical skills and ability to measure marketing performance
Experience with marketing automation tools and CRM systems
Ability to work effectively in a fast-paced, dynamic environment
If you are a passionate and results-oriented marketing professional then this is the role for you!
Job reference: VR/10425
Disclaimer
Please ensure that your contact details, including email address, are on your CV.
If you have not heard from us within five working days of application, please assume that you have not been successful. We will keep your details on file. Should a suitable position come up we will contact you.
