Marketing Manager
£Highly Competitive + Excellent Benefits
Hampshire
Job Description
My client, a consumer focussed leader in their field, is looking for a new Marketing Manager to join their team in a varied, challenging position overseeing a broad array of marketing disciplines, leading an experienced team to achieve their goals
Your aim will be to empower your team to develop and execute integrated consumer marketing strategies and plans that will provide compelling, consistent and engaging experiences across all touchpoints including Paid Media, Owned Channels and Earned Media
Your role will involve:
Developing and executing comprehensive marketing strategies that align with brand, business and consumer objectives
Ensuring cohesive and consistent messaging and imagery across all channels
Recommending best in class agencies, leading and managing agency pitch processes
Deploying a measurement framework to ensure high quality deliverables are achieved
Defining the role of Social Media across the organisation including the development of social and influencer strategies to enhance brand consistency, presence and engagement
Defining the role of Paid Media across the business developing media strategies
Leading and coaching the Performance Marketing Manager to plan, and manage paid media campaigns across digital and traditional channels
Defining the role of traditional and trade PR across the business in partnership with the PR Agency
Planning and executing events and partnerships to drive brand awareness and engagement
Collaborating with Global Marketing teams to influence global toolkits to align with local brand strategies and plans
Creating and localising content copy for all owned channels to ensure cultural relevance, consistency and accuracy
Maintaining a consistent tone of voice on each brand and across all channels
You will be the ideal candidate due to your:
Proven experience in agency, brand or consumer marketing managing brand budgets > £M
Ability to demonstrate increasing levels of responsibility across successful integrated marketing campaigns
Deep understanding of integrated marketing, including Paid Media, Marketing mix modelling, Social Media, Modern Influencer Marketing, Traditional PR, Events, Brand Partnerships, Content development and sampling
Proficiency with digital marketing tools and platforms including CRM, Social Media, Retailer Platforms and Analytics Tools
Previous experience of leading an ecosystem of agencies to successful campaigns
Monitoring and control of £M A&P Media budgets
Strategic thinker who can manage multiple projects and collaborate effectively across matrix in the UK and with Global Marketing
Curious and creative with a natural ability to bring in fresh perspectives and best practices
Ability to coach your team for high performance
This is a wonderful opportunity for an experienced, broadly skilled Marketing Manager to join an ambitious, forward thinking team in a varied, responsible position. Please apply now if this sounds like the role for you!
Job reference: VR/10450
Disclaimer
Please ensure that your contact details, including email address, are on your CV.
If you have not heard from us within five working days of application, please assume that you have not been successful. We will keep your details on file. Should a suitable position come up we will contact you.
